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V I S I O N |
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useful analogy for human ability in decision-making is the visual system:
wonderful in many aspects, yet fallible in others. The eRationality group studies ways in which human decision processes deviate from the expected rational prescriptions. We investigate (and practice) semi rationality, bounded rationality, and just plain irrationality. Our long-term goal is to create new environments: physical and digital, in which tools are implemented to overcome irrationality-based behaviors in order to ultimately increase welfare and maximize happiness. |